Social media has evolved a lot.

What started as a way to stay in touch with classmates and friends has turned into something entirely different: a place where everyone, from students to CEOs, is creating content, building audiences, and gaining professional exposure.

There are two types of people (more or less):

1/ The ultra-planners. hey schedule everything down to the minute, know who they re meeting three months from now, and already have their 2027 summer vacation mapped out.

Whenever I m about to buy something (especially something more expensive), I can be easily influenced by recommendations from people I trust and know. That might be well-known accounts on X or suggestions from friends.

Or, I go and read the reviews.

We believe SaaS user support doesn t need more words it needs more clarity.

That s why we re launching #ShowDontTell, a campaign to help SaaS products replace long, clunky help docs with short, effective help videos.

Startups often hit that point where support starts piling up, but hiring more people just isn t realistic.

The truth is, most early support tickets are repeat questions, such as How do I use this feature? or Where do I find that setting?

We sell daily.

Not only in our business life, but also in our personal life.

What we need to do is convince people that our product or our personality is the best possible option they can choose from.