Our first Product Hunt launch didn t go well. We put something out there, pushed for votes, and hoped for the best. It didn t work.
For our relaunch, we took a completely different approach. Here s what changed:
Engage, don t just post. We spent weeks commenting on other launches, supporting makers, and building trust. This time, people recognized us, not just the product.
Conversations > upvotes. What made the difference were detailed comments and feedback. The algorithm rewards authentic engagement.
Storytelling > specs. Instead of listing features, we shared why we built it and the problem it solved.
Timing is everything. Launching at midnight PST gave us momentum when the U.S. audience woke up.
Expectation reset. PH is less a sales channel, more a credibility engine. The real ROI shows up later, in awareness, trust, and partnerships.
What stood out the most: The community. The honest feedback, encouragement, and tough questions shaped our roadmap more than any internal discussion could.
