Dan Orkin

Hello Product Hunt community! 👋 We're excited to share Callio, a calendar-based content marketing tool designed to help anyone build and implement a world-class content strategy. Our platform allows you to use AI to plan cross-channel content schedules, research and write blog posts, and much more. Our goal is to give founders and teams a simple tool to maximize the impact of their content...

It depends a lot on the org and which channels you are focused on, but generally, I would start by scheduling any major launches, campaigns, promotions, and things that have a fixed date like content related to holidays. Think of this as your 'tent pole' content. From there, you can look at your calendar and see where there are holes in the schedule and fill those in with content that doesn't...

The big AI tools like ChatGPT and Claude can be helpful for expanding and iterating on ideas (ditto for SEO research tools and keyword finders) but for me, real genuine content ideation is best done by a person or team who's an expert on the given topic. What I usually do with my teams is keep a running list in a repository in Asana or Notion or even a Google Doc and when building out a content...

I find it helpful to think about a work day in terms of tangible objects as opposed to hours spent. And within that, identifying a big project that you absolutely must get done that day is a helpful practice. There's a book called "The One Thing" that is helpful in thinking about this.