I got tired of messy business cases — so I built my own tool
Hey — I’m Craig, founder of ProductM8. After years of working on business cases across different companies, I kept seeing the same problem — good ideas getting lost, and bad ones slipping through, because the thinking wasn’t clear. I tried using AI to speed things up, but most tools just generate content. They don’t help you actually think — they just fill in the blanks. So I built something...
Hey, I’m Craig — Founder of ProductM8, turning ideas into clear, structured business cases
After years of working on business cases and watching good ideas get lost in the process, I built something to fix it. ProductM8 takes a rough idea and walks you through it — step by step — until you have a complete, structured business case you can actually use. This is for the founders and product people who've thought "this could be something" but didn't know where to start. Business model...
