Craig Quilkey's profile on Product Hunt

About

After years leading product, experience, and business strategy across large-scale digital products, I kept seeing the same problem — great ideas falling apart without clear thinking behind them. ProductM8 is built to fix that — combining business strategy, customer insight, and execution to help founders and teams structure ideas, validate faster, and move forward with confidence.

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21h ago

I got tired of messy business cases — so I built my own tool

Hey I m Craig, founder of ProductM8.

After years of working on business cases across different companies, I kept seeing the same problem good ideas getting lost, and bad ones slipping through, because the thinking wasn t clear.

I tried using AI to speed things up, but most tools just generate content. They don t help you actually think they just fill in the blanks.

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21h ago

Hey, I’m Craig — Founder of ProductM8, turning ideas into clear, structured business cases

After years of working on business cases and watching good ideas get lost in the process, I built something to fix it. ProductM8 takes a rough idea and walks you through it step by step until you have a complete, structured business case you can actually use. This is for the founders and product people who've thought "this could be something" but didn't know where to start.

Business model canvas. Value proposition. Market research. Personas. Risk analysis. All connected, all in one workflow. And when you re done, you can export the whole thing to PDF, Word, or PowerPoint and share it with whoever needs to see it.
Would love some feedback - What would make this more useful for you? What s missing? What would make it worth paying for?
View product demo here
Cheers,

Craig - www.productm8.io

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1d ago

ProductM8 - From rough idea to investor-ready business case — fast.

Most AI tools generate content. ProductM8 helps you think. Turn ideas into clear, structured business cases — fast. Business model canvases, value propositions, market research, personas, risk analysis — all connected, all in one guided workflow. Export to PDF, Word, or PowerPoint and share with investors, co-founders, or your team. Try it free — no credit card needed. We'd love your feedback. 🚀