GA4 Has Become More Complex â and Thatâs Changing Analytics in the EU
GA4 is a powerful product. Thatâs not really up for debate. But over the last few years, it has also raised the bar in terms of complexity, interpretation, and legal awareness, especially for small teams operating in the EU. For many founders, the issue is no longer missing features â itâs the trade-off between complexity, data reliability, and compliance risk. 1. The GA4 learning curve now...
Your GA4 Data Is Probably Wrong (and Itâs Not Your Fault) đŞ
If youâve ever opened GA4, looked at the numbers, and felt a quiet distrust â youâre not alone. Traffic is down, conversions fluctuate without explanation, funnels donât line up with reality, and every answer seems to start with: âIt depends.â This isnât because you set GA4 up incorrectly. Itâs because the environment GA4 operates in has fundamentally changed. Letâs break down why. 1. Consent...
I Built Check Analytic Because Privacy Turned Analytics into a Liability!
I didnât start CheckAnalytic.com because I wanted to compete with Google Analytics. I built it because analytics stopped feeling like a tool â and started feeling like a risk. Not a theoretical risk. A practical one. ⸝ Analytics used to be simple. Then privacy changed everything. A few years ago, analytics meant: ⢠add a script, ⢠see traffic, ⢠understand behavior, ⢠make decisions. Today,...
GA4 Is Breaking Your Data â We Built a Simpler, Privacy-First Alternative
Who am I? Iâm an indie founder who got tired of lying analytics. For years, I worked with websites where GA4 numbers never matched reality: traffic dropped overnight after consent banners, funnels broke because half of users never opted in GDPR discussions blocked any real progress. At some point, analytics stopped being a source of truth and became a compliance problem. Why we create...


Web Analytics in Europe Is Quietly Breaking
What GA4, cookie banners, and GDPR really changed (and what actually works now) A few years ago, web analytics was simple. 1) You added Google Analytics. 2) You checked traffic and conversions. 3) You made decisions. Today, especially in Europe, that mental model is broken â but many teams havenât fully realized it yet. This post is not about selling a tool. Itâs about whatâs actually happening...
