Innocent Amadi

We got a huge shoutout by a client today - the second in one week. https://twitter.com/_baretto/status/1523648722483089408 Building a content marketing agency that really feels like an extension of your own marketing team is something we set out to do, but hasn't been really easy. It was inspiring to see that tweet, and it makes it all worth it :) This week, I'll be working on a blog post that...

Joined Ramen club early this year and it's been fantastic! Everyone is happy to support, give feedback and encourage. It's easy to find people who would help review your landing page. Or help think through your business model. A/B testing? Ramen Club members will volunteer and give you feedback so detailed your eyes will grow moist. I've met a good number of friends that I'm grateful for....

* Convert 5 current pilots with a satisfaction rate of >8 NPS * Publish 4 high quality content that sum up my learning in helping clients get their first 100 paying customers.

Multiple perspectives create greater perceptions of depth. We complement Marketing Leads and Founders' effort to reach and speak to their target audience the way they would like to be spoken to. It's important for us to know how to speak to different people. We've benefitted a lot from having a diverse team by virtue of their wealth of unique experiences. Wouldn't trade that for anything.

Hubspot! A marketer's Swiss knife. And I use LanguageTool, an alternative for Grammerly, of course. Oh ... and LastPass. Because passwords are annoying.

1. How quickly I'm able to derive value. If I'm able to get value in very short time, then it helps my entire evaluation timespan stay efficient. So I'll try. If I have to jump through multiple hoops... no telling where I might land. 2. Social proof: Has this tool worked for a customer like me? What were the actual results? Warmth from existing customers go a long way :) 3. Pricing: I haven't...

It ultimately boils down to my gut, but I would do as much research as I can. My company helps startups talk to prospective customers online and nurture conversations on different things. I've learnt in all this that listening constantly to my target audience explain their problems/frustrations paints a good picture in my head about what the ecosystem of my solution should optimally be. This...