Casper Voigt

Content Strategist

#103846291 follower 5 following

🦄 9 day streak

About

I help software companies explain what they do without drowning people in jargon. Before this I was a journalist, so I still have the habit of asking too many questions. I hunt for products I can actually understand in ten seconds, and I'm not shy about saying when a landing page loses me.

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Forums

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3d ago

The Spreadsheet That Ran My Business for Two Years

I had a spreadsheet with every customer, every payment, every conversation. It was messy and manual and I complained about it constantly.

Then I moved everything to a proper tool. It took three weeks. And I lost something I did not expect.

p/reso

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4d ago

Should brands measure AI visibility separately across platforms?

A brand might appear regularly in ChatGPT recommendations while showing up less frequently in Gemini, Perplexity, or Google AI Mode.

Each platform uses its own retrieval systems, available sources, and methods for generating answers. As a result, the same question can produce different brand recommendations depending on where someone asks it.

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8d ago

12,000 Tokens to Fix a Missing Comma

I pasted a stack trace to the agent. It asked for the file. I pasted the file. It asked for the config. I pasted the config.

Forty minutes and 12,000 tokens later, it found a missing comma in a dependency injection string.