Carolina Fogliato

Co-founder & CEO @ CTX0 · AI infra

About

Co-founder & CEO @ CTX0. Building the infrastructure layer for AI-driven companies — memory, execution, and review in one place, so AI work compounds instead of vanishing. NEST is the free, self-hosted way in. Interested in measuring whether AI output is actually any good, not just what it costs.

Links

NEST

Twitter

Badges

Gone streaking

Forums

p/pushary

•

3mo ago

How do you stay aware of what your AI coding agents are doing?

I've been running Claude Code, Cursor, and Codex pretty heavily for the last few months and I keep hitting the same loop:

1. Start a task in one agent

2. Switch to something else (Slack, Twitter, another terminal)

•

5mo ago

Featured

Build your brand before your product, or launch first and reveal yourself later?

I've always been on the personal brand side. More and more founders are building it now (sometimes even before the product is ready while it's still in development, before seed fundraising). The CEO builds their position so the product sells more easily at the official launch.
But I have experience with people who built the product, scaled it, and only then did we discover who was behind it.

Honestly, with the first approach, I'd be concerned that people invest more in me as a person than in the product. People would idealise the founder and overlook the product's flaws (which could hurt development and constructive feedback).

+ I noticed the most common mistake that many people who started building a personal brand first, connected their product to their personal accounts (emails, social media, etc.) and started having a problem selling these things, because they cannot "give someone keys" to their personal profiles.