Aleksandar Blazhev

After launch day, something interesting happens. You start seeing clearly all the things you should have done before it. The most common regrets I hear: – skipping the outreach entirely – launching without a real pre-launch preparation – not activating the existing audience early enough – not spending enough time polishing the landing page – not building an email sequence for the launch day and...

I get asked this a lot. And honestly there's no single answer. Most launches go with: product demos animated explainer videos a founder on Loom walking through a specific use case Personally I'm a bigger fan of the Loom format. It feels human. It creates a connection that polished animations rarely do. But that's also the exception most top launches still go with clean product demos. What's...