Burhan Chaudhry

I ve been running a bunch of experiments recently around technical performance and organic rankings, and honestly the correlation has been stronger than I expected.

The biggest ranking issues I ve found lately weren t content-related at all. They were things like:

• broken lazy loading

• oversized hero images

• render-blocking JS

• third-party scripts tanking CLS

• slow mobile LCP on weaker connections

There are a lot of products being hunted, launched, and competing for attention here.

But I still see some makers missing the very basics.

We just launched a tool that came out of our own daily struggles with local SEO. For years, we've been using clunky VPNs to check rankings in different cities, and it always felt like overkill. So we built something simpler: a location spoofing tool for Google searches. No VPN needed, just enter a city and see the search results like you're there. It's perfect for agencies, freelancers, or anyone managing local listings. We're excited to share it with the community and hear what you think.