Bruno Maurino

I've been scanning startup marketing sites lately (it's part of how I do outreach for my agency) and one defect keeps showing up: a page gets renamed or a route changes, nobody sets up a 301, and the sitemap keeps pointing at a URL that no longer exists.

It's invisible from inside the company. The site looks fine, every link in the nav works, and meanwhile search engines and old backlinks are quietly hitting 404s.

The fix is usually a one-line redirect. What makes it interesting to me is why it happens: renames feel like refactors, so nobody treats them as breaking changes for the outside world.

If you've ever audited someone else's site, or had yours audited, what turned up that nobody inside had noticed?

Hi everyone, I'm Bruno Maurino.

I run Codirity, a small AI and automation agency. We work on a flat monthly subscription: clients add requests to a queue and we ship them one at a time. No estimates, no change orders.

I run Codirity, an AI and automation agency I set up as a subscription instead of a normal agency: one flat monthly rate, requests pile up in a queue, one task active at a time, pause or cancel whenever.

The bet is that scope negotiation is the thing people actually hate about agencies, not the price. So there is no meter. No estimates, no change orders, no proposal for every new request. You keep adding to the queue and we ship things one at a time.