Paper Trail colors brand names on your screen by the sustainability rating of their owner-company.

To measure sustainability, we use ESG ratings from MSCI, which take into account the impact companies have in their carbon footprint and labor standards.

Paper Trail turns brand names on your screen into a link to the brand's website.

The links are also underlined either red, yellow or green based on the sustainability rating of the brand's parent company, measuring carbon footprint and labor standards.

Paper Trail maps hundreds of brand names to the companies who own them. Using ESG (Environmental, Social, Governance) ratings, it takes into account how ethical companies are in their carbon footprint, labor standards and chemical safety.