About
CEO of Performance Media, a B2B demand generation agency helping SaaS companies dominate their categories through Dark Social and AI search positioning (GEO/AEO). 10+ years in B2B growth marketing, revenue operations, and go-to-market strategy. Previously scaled startups from zero to funding rounds and 100+ B2B clients. Mentor at Wayra (Telefónica's CVC). ESADE alumni. Now building BotPass — a WordPress plugin that helps websites get cited by ChatGPT, Perplexity & Google AI instead of being ignored. Host of the largest Spanish-speaking B2B Marketing podcast.
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