Beatsprom Beatsprom

Beatsprom Beatsprom

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Building at the intersection of software engineering, music, and investments. Founder of openangels.xyz. Exploring autonomous AI agent security and next-generation developer tooling.

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UpscaleX Video - Free WebGPU & Cloud RTX 4090 AI video upscaler up to 4K

Upscale blurry 720p/1080p or AI-generated videos (Sora, Runway, Kling) to crisp 4K Ultra HD. Run 100% free & private in your browser via WebGPU with zero uploads and no watermarks, or switch to dedicated NVIDIA RTX 4090 cloud GPUs from $0.01.
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7mo ago

Build your brand before your product, or launch first and reveal yourself later?

  1. I've always been on the personal brand side. More and more founders are building it now (sometimes even before the product is ready while it's still in development, before seed fundraising). The CEO builds their position so the product sells more easily at the official launch.

  2. But I have experience with people who built the product, scaled it, and only then did we discover who was behind it.

Honestly, with the first approach, I'd be concerned that people invest more in me as a person than in the product. People would idealise the founder and overlook the product's flaws (which could hurt development and constructive feedback).

+ I noticed the most common mistake that many people who started building a personal brand first, connected their product to their personal accounts (emails, social media, etc.) and started having a problem selling these things, because they cannot "give someone keys" to their personal profiles.

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