We kept running into the same problem: We d spend hours designing an ad. It looked clean, well-balanced, and correct. Then we d launch it and realize people never even noticed the important part. This isn t random.
There s strong research behind how humans process visuals. Eye-tracking and even fMRI studies show that attention follows patterns driven by things like contrast, faces, gaze direction, and hierarchy. But most ad decisions are still based on intuition. Which means you only learn what worked after the budget is already spent.
So we asked a simple question: Can we test attention before launching an ad?
