ArunKumar Srisailapathi

The $100 Billion Misunderstanding

The "SEO is Dead" narrative is lazy marketing.

Here is the cold, hard data that the "AI doomers" are ignoring: Google Search grew by ~20% in 2024. In fact, Google still processes roughly 8.5 billion searches per day, while ChatGPT handles approximately 37 million "search-like" queries.

Everyone says execution matters most.

But I think it s execution in the right way
The kind that runs experiments, not marathons.

It s easy to move fast.

It s harder to design motion that actually teaches you something.

Everyone s optimizing for traditional search engines, but generative AI engines like ChatGPT, Perplexity, and Gemini don t rank pages the same way. Your site could be invisible to the next wave of AI-powered search.

Hey Product Hunters

I ve been exploring the next wave of search: Generative Engine Optimization (GEO): optimizing content not for Google s blue links, but for AI answer engines.

Meet GenRankEngine: an AI system that analyzes how generative models understand, trust, and represent your website.