About
I work around content, digital growth, and online storytelling for startups and internet products. Most of my time goes into understanding why people engage with certain ideas online while completely ignoring others. I enjoy experimenting with content strategies, improving messaging, and finding ways to make products feel more relatable instead of overly marketed. A lot of my interest comes from internet culture itself how communities form, how trends spread, and how small creative ideas sometimes outperform huge campaigns. Outside of work, I’m usually exploring new tools, reading about consumer behavior, or saving way too many product screenshots “for inspiration later.”
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