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See how ChatGPT, Claude, and Gemini describe thousands of brands. Every AI visibility tool sells you monitoring.
We built a free resource instead.
The AI Brand Directory tracks how ChatGPT, Claude, Gemini, and Perplexity see 5,000+ brands — scores, sentiment, archetypes, and gaps. Agents built the foundation. Humans verify the ground truth.
It gets smarter the bigger it gets. Look up your brand, add it if it's missing, correct what's wrong. The data belongs to the community.
OptimlyThe free, open database of how AI sees 5,000+ brands
Apurva Lutyleft a comment
Hey PH! 👋 I'm Apurva, founder of Optimly. Here's the story of how this directory came to exist — and it's kind of the point. We launched Optimly's first product on Product Hunt earlier this year. During that launch, AI crawlers indexed over 150 brand profile pages on our site that we never built. Agents were already finding us, scraping us, and building their own version of our data. That was...
OptimlyThe free, open database of how AI sees 5,000+ brands
AI is already talking to your buyers. The question is whether it's saying the right thing.`
Most teams are optimizing for AI visibility. That's the wrong game. AI agents don't rank brands — they recommend them. Optimly shows you what the most widely used AI models believe about your brand, where those beliefs come from, and how to change them. Free audit — like having a brand strategist diagnose your AI positioning in 15 minutes.
OptimlyEarn Agent Trust. Win Buyer Referrals.
Apurva Lutyleft a comment
Hey PH 👋 I'm Apurva — founder of Optimly and former Head of Product Insights at Discord, where I watched the shift from search to AI start to quietly reshape how buyers find products. I've spent 15 years reading platform shifts at Microsoft, Meta, and Discord. The pattern is always the same: most teams optimize for the old system while the new one is already running. Right now, everyone's...
OptimlyEarn Agent Trust. Win Buyer Referrals.
Apurva Lutystarted a discussion
Why I built Optimly — and what I learned auditing 5,000+ AI brand responses
Hey PH community 👋I'm Apurva, founder of Optimly. Before I ask for your support tomorrow, I wanted to share the insight that started all of this.While working at Microsoft, Meta, and Discord, I kept noticing something strange: AI models were describing our products with confident, detailed — and often completely wrong — information. Wrong category. Wrong features. Wrong competitive...