While managing SEO and high-volume search data for my content agency and e-commerce brands, I kept hitting a massive infrastructure bottleneck. Legacy SERP APIs were insanely expensive for the volume I needed, and building in-house scraping pipelines meant burning through compute just to manage residential proxy pools and bypass CAPTCHAs.
Worse, traditional "10 blue links" SEO is rapidly changing. Tracking standard organic results isn't enough anymore we now need to track if our domains are actually being cited in dynamically generated AI overviews.
That is exactly why I built Serpent API. I wanted to abstract the entire extraction layer into a simple REST endpoint that handles the headless routing and returns pristine JSON, including native AI citation tracking, priced for bootstrappers at $0.03/10k requests.
ike many of you, we were burning thousands of dollars a month on raw search data for client reporting and internal tools. The infrastructure margins of the legacy players just didn't make sense anymore.
