Annet

Working as a designer sounds simple: you design a landing page, you ship it, everyone s happy. But in reality, designing is the fast part. Everything around it is painfully slow. You can design a great landing page in a couple of hours, a few days, or sometimes weeks. But before you even open Figma, you need discovery calls to understand the product and audience. Then comes the structure, the alignment, the references, the decisions about direction.

You start your first iteration and it doesn t feel right. When the design is finally approved, you hand it off to development. You create specs and styles, the developer builds it, something s off, more fixes, more waiting. And when the page finally goes live, the client might still say: It looked better when you showed it to us. Can we adjust a few things?

So that one fun day of pure design becomes almost a month. I like fast, creative work and quick feedback loops. This process was the opposite of that.

That s where Loki.Build came from.

I m Nikita an ex Head of Design with 8+ years of experience and co-founder of Loki.Build.

Before Loki, I built two products:

Slowly but surely, the Christmas holidays are approaching, which usually means more time at home with family and more movie binge-watching.

Yesterday I watched TV for the first time in a while, and they were playing Bezos: The Beginning (2023). A decent movie overall, even though it could ve been longer or had a sequel.