Getting roasted on Jimmy Kimmel wasn't on my 2025 bingo card, but that's what happened when a side project I started as a joke went viral. I started PickleMatch because dating apps are broken. The average dating app funnel looks like 100 swipes > 10 chats > 1 actual date. Instead, we get people off their phones and onto pickleball courts. And it's working. In the last 5 months, we've been covered on every major news channel, grew to 1000s of subscribers, & threw 8 pickleball ragers. No babies or weddings yet, but that's on the 2026 OKRs. Then I hit a wall. Growing organically on social is genuinely dark arts. You either get sucked into influencer collabs, buying followers, 'engagement pods' or earnestly trying to make good content that gets ~100 views. It's soul sucking. So we built a new feature in ShowStop to helps detect trends and turn them into ready-to-use briefs for your brand. It's already helped PickleMatch go viral 3x in the last 2 weeks. Posts are getting 5x the engagement and reaching 80% more new people. ShowStop surfaces trends as they're emerging, turns them into templates you can repurpose, and generates content briefs that live in one collaborative calendar. It's basically a creative strategist for your social team. Check it out at our website, it's free to try :)
