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We're obsessed with more – higher resolution, AI upscaling, bigger files – which comes with an environmental cost. PXLCAM pushes back with deliberately lo-fi, retro-style photos, each stamped with the live Climate Clock: the deadline for meaningful climate action. A camera is a tool for noticing the present. PXLCAM is an invitation to pay attention to the world around us – a reminder of its beauty right now, worth capturing, worth protecting.
PXLCAM: Climate Clock CameraA camera that pushes back. Lo-fi by design.
Anna Zhangleft a comment
Hi, I'm Anna! I built PXLCAM: Climate Clock Camera as a passion project combining my love for photography and technology and something I haven’t been able to stop thinking about… We're creating more content than ever: higher resolution images, bigger files, AI upscaling everything. What's easy to miss is the infrastructure behind all of it: the data centers running constantly, the energy burned...
PXLCAM: Climate Clock CameraA camera that pushes back. Lo-fi by design.