We're obsessed with more – higher resolution, AI upscaling, bigger files – which comes with an environmental cost. PXLCAM pushes back with deliberately lo-fi, retro-style photos, each stamped with the live Climate Clock: the deadline for meaningful climate action. A camera is a tool for noticing the present. PXLCAM is an invitation to pay attention to the world around us – a reminder of its beauty right now, worth capturing, worth protecting.
