Slowly but surely, the Christmas holidays are approaching, which usually means more time at home with family and more movie binge-watching.
Yesterday I watched TV for the first time in a while, and they were playing Bezos: The Beginning (2023). A decent movie overall, even though it could ve been longer or had a sequel.
With the recent TikTok ban, many US users (#TikTokRefugees) are now flocking to Xiaohongshu (RedNote), a Chinese social media app with no English UI. It has now become the #1 downloaded app in the US. What are your thoughts on this unexpected shift? Is the surge organic, or do you think there's a strategic play behind? And more importantly, where are you and your brand influencers moving to next?
