I went through my credit card statement last weekend and finally canceled a software I ve been paying for over a year. I felt bad doing it because the product was great, but I only used it a few times all year.
It was a good reminder that churn isn't always caused by bugs or bad features sometimes people just outgrow the need for the tool.
If you run a SaaS how do you learn from users who leave politely without filling out cancellation surveys?
I used to write changelogs the day after shipping but i d always forget half the details and end up with vague updates.
Now i write a quick line every time a feature gets finished. It keeps everything clear and actually helps me notice if a feature is too confusing before going live.
When do you guys usually prep your update notes and do your users even bother reading them?
