Aayan Arif

Aayan Arif

Content Strategist for Fintech

About

I have helped several businesses find their voice in the digital world. My core strength is to identify client's communication problem and provide creative & unique solutions. I have worked with several local and international brands from multiple industries in my career and have helped them for all their content and digital marketing needs. Besides content writing & digital marketing, I am a trained editor and public relations coordinator. Currently, serving as the Marketing Manager in a Denmark-based AI company, Freedom!

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Forums

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7d ago

How do you handle push notifications without annoying your users?

There is a super fine line between a helpful reminder and mental noise. Early on we configured notifications for every tiny event inside the dashboard assuming it built a daily usage habit. Turns out people just turned off app permissions or deleted their accounts to clean up their phones and inboxes.

Now we're trying to figure out smart defaults like only pinging users when an action is strictly required from them.

What rules do you follow to make sure your alerts bring value instead of fatigue?

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13d ago

How do you keep high-priority bugs from getting lost in support emails during a launch?

Our tiny team got completely flooded with support tickets during our last major update. Critical bug reports ended up buried under simple stuff like password resets and basic account questions.

Setting up basic auto replies for common issues and organizing tickets by tags made a huge difference. It cut our response times way down and saved us from hitting total burnout.

🐱‍👤 Have you ever hacked something?

I came across this question in the YC application:

Please tell us about the time you most successfully hacked some (non-computer) system to your advantage.

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