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Keeps the CEO focused on what matters
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How do you like to work with AI coding agents?
There seems to have two types of developers:
Human in the loop: Those who like to control the behavior of their agents as it works, looking at the context usage, reading reasoning blocks, and approving individual file edits.
Agent first: Those who prefer to review the output of agents, rather than individual actions, and run one or more sessions in parallel.
What type of developer are you when working with AI coding agents?
•2mo ago
Build your brand before your product, or launch first and reveal yourself later?
I've always been on the personal brand side. More and more founders are building it now (sometimes even before the product is ready while it's still in development, before seed fundraising). The CEO builds their position so the product sells more easily at the official launch.
But I have experience with people who built the product, scaled it, and only then did we discover who was behind it.
Honestly, with the first approach, I'd be concerned that people invest more in me as a person than in the product. People would idealise the founder and overlook the product's flaws (which could hurt development and constructive feedback).
+ I noticed the most common mistake that many people who started building a personal brand first, connected their product to their personal accounts (emails, social media, etc.) and started having a problem selling these things, because they cannot "give someone keys" to their personal profiles.