I think a lot of the PH community can relate that we have a lot of pride in our projects/software and want as many people as possible to see and use it. As a result, we often self-promote across platforms like Reddit, LinkedIn, X, etc.
On the one hand, I call this self-advocacy, because no one else will post about you and what you've dedicated hundreds of hours to. On the other hand, self-promoting too much can lead to reputational harm, getting marked as a spammer, and being lost in the sea of other "self-promoters."
How do you find this balance? I think I tend towards being too conservative. Any tips on successfully getting your message/product out there without being a shill?
Final thought: it feels like self-promotion is okay for already successful companies, but up and comers are seen as spammers. Bit of a catch 22?