Anas Naeem

Anas Naeem

freelancer

Badges

Tastemaker
Tastemaker
Gone streaking
Gone streaking

Recently Supported

MagicWP
MagicWP Powerful tools for WordPress wizards

Forums

Wenxi Huang

5mo ago

How do you balance marketing and self-advocacy against your personal brand and reputation?

I think a lot of the PH community can relate that we have a lot of pride in our projects/software and want as many people as possible to see and use it. As a result, we often self-promote across platforms like Reddit, LinkedIn, X, etc.
On the one hand, I call this self-advocacy, because no one else will post about you and what you've dedicated hundreds of hours to. On the other hand, self-promoting too much can lead to reputational harm, getting marked as a spammer, and being lost in the sea of other "self-promoters."
How do you find this balance? I think I tend towards being too conservative. Any tips on successfully getting your message/product out there without being a shill?
Final thought: it feels like self-promotion is okay for already successful companies, but up and comers are seen as spammers. Bit of a catch 22?

View more