Today, I read 2 messages that are contradictory in nature, and it seems like one branch is rebelling against the other.

• Meta and other big tech companies are replacing human workers with AI.

• Heineken, Aerie, Polaroid, and even Cadbury are riding the anti-AI wave, mocking Big Tech and positioning human-made creativity as the ultimate authenticity flex.

How do you think that these pro and anti streams can affect the evolution of AI and our perception of its use?