Arthur Ketchel II

Arthur Ketchel II

Software & Maker: https://aketchel.com

About

Hands-on technical leader, builder, and creative technologist with 20+ years building and scaling software systems. Through ProInstincts Enterprises, I build, acquire, and operate software businesses that help people connect knowledge, make decisions, and do meaningful work without adding chaos. Current portfolio: - Sitekick.AI: AI website sidekick for full-lifecycle website operations - Phasoric.com: Local-first connected intelligence & durable Markdown context for teams and AI agents - ClassLattice.com: Connected curriculum and lesson intelligence that keeps educators in charge - GableHub.com: Real estate and community operations - HeadlineChaos.com: Satirical tech & news media I also write for the Persistent Signal newsletter network and advise on AI engineering and delivery.

Badges

Gone streaking
Gone streaking
Gone streaking 5
Gone streaking 5

Maker History

  • Sitekick.ai
    Sitekick.aiAI landing page builder, powered by GPT-6.1
    Nov 2026
  • 🎉
    Joined Product HuntSeptember 24th, 2026

Forums

SiteKick 2.0: Your AI Website Sidekick - Build, improve, and manage your website with AI.

Meet SiteKick 2.0: Your AI Website Sidekick! Create, improve, and manage professional websites with conversational AI. Chat with your AI SiteKick or connect your existing AI agents through MCP to manage your website directly from your favorite tools. Built on WordPress, SiteKick combines AI-powered creation, ongoing updates, multi-site management, and full website management. More than an AI website builder, it's your sidekick for the entire website business operations lifecycle.

What are you building right now? Let's discover some underrated products!

I've been spending more time exploring what other indie developers and founders are building, and honestly, some of the most interesting products I've found aren't the ones getting thousands of upvotes.

I'll start!

We're building Dots, a macOS app that turns your Mac's notch into a customizable workspace. Instead of just music controls and notifications, you can bring in your own apps, websites, shortcuts, and even developer tools.

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3mo ago

When is the right time to launch on Product Hunt?

Because building products has become much more accessible thanks to AI, the bar has had to rise a bit, or at least the expectations have become stricter.

I built my own tool  SafeLimit, but personally, I wouldn t launch it on Product Hunt yet because it s still very basic and doesn t even have a website.

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