Akash Jaiswal

If you caught the Conversation Radar post, you know the premise: AI engines cite people talking about brands, so we built a radar for those conversations.

But there's a second half to AI visibility, and it's the one brands keep asking us about: the content you publish yourself.

Here's the honest version. Owned content works harder to earn a citation than third-party content does. We've tracked 13,000+ citations across ChatGPT, Perplexity, Gemini, Copilot, and Claude, and brand articles DO show up in that set. The ones that do share a shape: they answer one specific query head-on, they carry real facts, and they cover the query from multiple angles, not one post.