In your own recent experience, what are the top 1-3 things people should keep in mind for a Product Hunt launch. I am making this post hoping the comments and discussions cut through the "noise" of what's important.
It seems like the Product Hunt platform is changing and there are new special launch days like Alpha Day, to be aware of. It would be awesome to get fresh perspectives on what works well right now for planning and executing a successful launch.
I've always been on the personal brand side. More and more founders are building it now (sometimes even before the product is ready while it's still in development, before seed fundraising). The CEO builds their position so the product sells more easily at the official launch.
But I have experience with people who built the product, scaled it, and only then did we discover who was behind it.
Honestly, with the first approach, I'd be concerned that people invest more in me as a person than in the product. People would idealise the founder and overlook the product's flaws (which could hurt development and constructive feedback).
+ I noticed the most common mistake that many people who started building a personal brand first, connected their product to their personal accounts (emails, social media, etc.) and started having a problem selling these things, because they cannot "give someone keys" to their personal profiles.
Oasis Browser
