We probably spend less time online during the weekend since we take a break from work and want to enjoy time with family and friends, go out, and relax. Understandably, fewer people are available to support our product over the weekend. Here are a few things that might help: Request follows for the "Notify Me" page well in advance. Use a more private email for notifications instead of a work email, as people are less likely to check work emails over the weekend with work emails, they ll see them probably on Monday. Send two messages to be safe: one a few days before the launch during the workweek and another right on the weekend. Engage with users who have the highest streaks those who open the app daily, even on weekends. They re more likely to support your product. Be active on social media and talk about this launch. Would you add something?