About
Over the past 15+ years, I’ve helped teams at Airbnb, Meta, and Apple bring ambitious brand and campaign ideas to life across global markets, complex stakeholder groups, and high production standards. My work sits at the intersection of creative ambition, operational rigor, and execution at scale. I’m especially focused on building the systems behind the work: production planning, team structure, workflow design, agency and vendor orchestration, budget stewardship, and the processes that help creative teams move faster without lowering the bar. That has included leading global shoots, managing large production budgets, building planning frameworks used across cross-functional teams, and helping organizations increase output with more clarity, consistency, and efficiency.
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