Abhishek Ranjan

Abhishek Ranjan

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Jessep/jesse-2•

2mo ago

A Guide to Finding Your Next 100 Customers

I ve spent years working on B2B customer acquisition for products moving from early traction to real scale. We tested every channel, built lightweight systems for volume outreach and partnerships, ran hundreds of experiments, and eventually created repeatable processes that a small team could run without constant firefighting.

Distribution is the #1 bottleneck you ll hit. Features get copied. Messaging gets borrowed. What actually compounds is a clear system for identifying the right accounts, testing quickly, and turning early signals into consistent pipeline.

By the end of this you ll know:

- What each major acquisition channel actually buys you (and why most teams misuse them)

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