Abhinav Mahata

Hi Guys,

I'm building a product called Foundrly that plugs into all small business softwares like Quickbooks, Hubspot, etc, studies the admin tasks that need to be done, creates its own task list, and then does them for the owner. Essentially, we're trying to create an AI-Cofounder that supports small biz owners and gets rid of the unnecessary overhead.

Making a product is one big challenge. But shifting your mindset from building to marketing it might be an even bigger one.
As makers, we spend so much time improving the product. Then comes the question: How do we get people to discover it - and ultimately turn that attention into real customers and sales?
I'm not sure traditional approaches like email marketing and constantly posting on social media are enough anymore. The way people discover products is changing.
So I'm curious:

How do you approach marketing your product?
And for the marketers here:
What would you consider a modern marketing approach in 2026-2027? What would you advise an early-stage founder to focus on?
I'd love to hear different perspectives...