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I am not the rock star, I am not the guy who talks for hours in meetings. I am the guy who thinks conceptually, builds meaningful relationships across a business, builds high performing teams and works relentlessly to make businesses better.

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Tastemaker
Tastemaker
Gone streaking
Gone streaking

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We spent +$250 testing Reddit ads for Causo Fundraising. They paid for themselves.

A couple of weeks ago we started testing Reddit ads for Causo Fundraising, mainly because Reddit has already been one of our strongest organic acquisition channels.

After ~2 weeks:

  • 226 spent

  • 31,483 impressions

  • 165 clicks

  • 0.52% CTR

  • 1.37 CPC

  • ~10 conversions

Agents broke per-seat pricing. Outcome pricing is a trap for subjective products.

When your AI does the work, you can't charge per seat anymore but the fashionable fix, charging per outcome, only works if your outcome is something you can count. Here's how I think about pricing when the thing you sell is subjective.

There's a pricing question sitting under every AI product right now, and most makers are answering it by copying whoever's biggest in their category. That's how you end up mispriced.

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