July and August are approaching. The months when pretty much everyone in Europe takes time off. So I'm curious how other founders here handle it.
A lot of founders end up taking their break during this window simply because it's when their kids are out of school and their partner's schedule lines up too. On top of that, many B2B companies see slower activity during these months anyway, so it makes sense to step back when there's naturally less happening.
I'll start with one I've often debated: "urgency". As in, fake countdown timers, or saying "you have 1 spot left" when there are infinite spots available.
The annoying part is that they work. Conversion rates go up by a few percentage points. So saying no isn't some clever long-game arbitrage where I secretly win in the end. It's just leaving money on the table because it makes me feel gross.
