Thomas Schranz ⛄️

Google just released Gemini 3 which is also powering AI mode and the Gemini app. As marketers we wanted to better understand what the new Gemini 3 model knows and thinks about various brands based on its training material (without access to tool use like web search). That's why we built Gemini 3 Brand Audit. Super happy to be able to make Gemini 3 Brand Audit available to you today. You can...

TIL: Stackoverflow allows all crawlers (by accident) I'd expect Stackoverflow to ✅ allow all search crawlers 🛑 block all LLM training material crawlers when you check: all crawlers allowed (!) but that's not the whole story they do have a robots.txt w/ blocks (!) the robots.txt says: 🛑 do not crawl any pages ("/") it even says explicitly: 🛑 not for search 🛑 not for ai training and it applies to...

This is great. Outliers are always a great opportunity to dig in and figure out what's going on. New review, mentioned in a podcast, recommended in a newsletter but also negative outliers like fewer traffic than usual because a ui change or a script that's accidentally broken in the website causes bounces that tank the search ranking. In any of the above cases I want to find out sooner rather...

What's EEAT check? It's a fast way to automatically check your content and the content of your competitors for how well it follows Google's content guidelines for EEAT (Experience, Expertise, Authority and Trustworthiness). These are general content quality guidelines that are used for ranking Google search engine results and are especially important for all topics around finance and health...

AI SEO consultants and agencies we are working with at Findable have asked us for a simple report for any domain that gives a score for how well the domain overall is set up for AI SEO with actionable recommendations for how to improve the score (and by that their overall setup). That's why we built the findable AI SEO score. Components: 1. Content Quality (E-E-A-T) - 20% weight - Evaluates...

Many SEO tasks are fairly time intensive but repetitive like checking for core web vitals, crawlability as well as analyzing existing content and looking for opportunities for new content. Doing these steps is super important. SEO is a long-term game. But ideally we want to spend as much time as possible on making content better and making new meaningful content that meets the right search...

I don't think MCP is replacing SaaS but I think it makes a lot of sense for many SaaS products to also provide access via an MCP. I wonder what the best way to expose existing functionality is though. Does it make sense to offer everything you have an API for also via MCP? I think it's quite possible also to start something new as MCP first and then over time build it into an MCP + SaaS. For...

I also think it helps to pick a problem space you really like. Marry the problem, not the solution. Whatever your v0.1 is might not be exactly what people need but if you have a great problem space you will learn more about it and eventually find things that you can solve in it. That's also why I think "Agents" and building tools for agents in a problem space can be a great way to start out....

If you find the agent is doing some manual steps over and over again that's a great moment to stop and think if you can move some of what the agent does to a CLI tool or to an MCP. Might even make a great product. Chances are if you need it others will need it as well. I have started to use Claude Code for technical SEO and over time realized that while it works well it is a bit slow at it so I...

It's not really a Claude Code subagent (yet) but I've started to use Claude Code more and more also for technical SEO. But for some technical SEO tasks it helps when the agent doesn't have to do all the steps (would take too long) and instead calls out to something more efficient like a command line tool or MCP. That's why I eventually built an MCP around the SEO use case...

As SEO consultant or agency you probably know the workflow when you are prospecting for new clients or want to run a quick check on a property for an existing client or really just any website you're curious about. You run a crawl check to see if a site is crawlable by ChatGPT, Alexa, Siri as well as search engines like Google, Bing and so on. Or you run a check on PageSpeed Insights and CrUx...