Bappy Golder

Bappy Golder

Founder . Builder . Fractional COO
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I am building: https://snaptask.olab.com.au/ - Manage your time and life https://money.olab.com.au/ - Manage your money https://distro.olab.com.au/ - Manage your online presence https://www.olabhq.com/ - Get remote jobs Get fractional COO service: https://olab.com.au/

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Rankfenderp/rankfender•

7d ago

OpenAI hired a Netflix SEO lead. The signal is clear.

The biggest AI companies are hiring senior SEO talent.
OpenAI brought in a search leader from Netflix. Anthropic is offering $320k for an SEO Lead. Meta has roles at $300k

The same companies building the tools that were supposed to "kill" search are now investing in understanding it.

This is not a coincidence. When the companies that build LLMs pay top dollar for search expertise, they are telling you something: Organic visibility is becoming a strategic moat . The companies that win will be the ones that understand how search and AI discovery work together

AI is not replacing SEO. It is redefining it. The discipline is shifting from rankings to citations, from click-through rates to answer engine optimization. The fundamentals have not changed. The skills have evolved.

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23d ago

What are the 5 tools you simply couldn't do your work without?

This could be related to your industry, or even a side project you're working on.

Here are my 5 (I couldn't function without them):

  1. Grammarly proofreading my texts, not just posts, but also client communication

  2. ChatGPT / Claude mostly brainstorming, help with copy, and summarising

  3. Figma I can put the basic graphics together quickly.

  4. Translator sounds incredibly old-school, but English is not my mother tongue

  5. Gmail and not only for communication, but also for storing ideas and sending myself email reminders for posts

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