Hi all 👋, Amin here, co-founder of Brandfetch @maresch from Pitch put it well in a recent thread here: Brand is the hardest and most important part of building AI products. It's why we built the Brand Data API, and now the Brand Context API. The story goes like this: Eight years ago we launched a different product here on Product Hunt: Oqtor, an AI design tool, back before GPT made that normal. It mostly didn't work. But one tiny thing made people light up: during onboarding it fetched their logo automatically, so they never had to upload anything. That was our "aha moment". We followed that one signal, and in 2019 we turned it into a Logo API, then extended it into a full Brand API providing logos, colors, fonts, and firmographics (which won Product of the Day) But the deeper we went, the more we were just collecting fragments. A logo here, a color there, a font, a tagline. A brand is not only those things, but also the voice, the positioning, the mission, the audience a company actually speaks to. And that's exactly what an AI can't piece together on its own. It has the Nikes and Apples of the world memorized, but ask about your local pizzeria and it's prone to hallucination. To fix that, you'd feed it the context yourself, which means a scraping pipeline you have to babysit. Crawl. Parse. Manage model quality, speed, and pricing. Hope it's current. Keep it alive. Today we're replacing all of that with one API call. Brand Context API returns: ✔️ brand voice, style and positioning ✔️ mission and products ✔️ the audience a company speaks to ✔️dos and don'ts, competitors All structured, ready to drop straight into a prompt. Eight years in, we've quietly become the brand layer powering companies like Canva, Typeform, and Synthesia. And we're just getting started! As a thank you for reading this far, we're giving the PH community 20% off any plan with code PH0626, good through June 15. Get it, open the docs, and ship this afternoon 🚀 Use it to ground agents, personalize onboarding, or keep content on-brand. What are you excited to build with it? P.S. It's also available as an MCP, which brings the same data straight into Claude and other tools. P.P.S. Brand API gives you the fragments: logos, color palettes, firmographics. Brand Context API gives you the connective tissue: tone of voice, positioning, audience, products, and more.
