App Marketing Stack

200+ handpicked resources on app marketing and mobile growth

18 followers

200+ handpicked resources on app marketing and mobile growth

18 followers

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Mobile editing apps

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Marketing automation platforms

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Lead generation software

Launch tags:Web App•Marketing•Tech

Launch Team

Framer AI AgentsDesign and publish professional sites with AI

Promoted

The overall idea and execution is great. However, I feel like there are some problems with your site. Your categories could really benefit from having more descriptive titles and a better arrangement. For instance the parent category "Channels" contains Push, Search, Social etc.. Then there's Acquisition which contains ASO, Performance Marketing (which in my book contains Search), PR etc., which comes closer to the definition of marketing channels than your category of "Channels". The "Channels" aren't really channels but a mix of acquisition channels and user communication methods. So at first glance I was really confused on where to start. Considering I've been working in marketing for some time, I can only imagine how a fresh marketer must feel. They just want to start to learn but what's the top priority? Instead of the elaborate categorization (which also leads to several sections having no links, just guides, or nothing at all) you should make it simpler for a first time user to use your site. I would suggest: - Rename "Channels" to "Communication with users" (or sth similar) and move it further down the page (maybe to 2nd or 3rd position). - Move "Acquisition" up to the very first position. Move Search and Social into that category. - Get rid of "Across Funnel", move the sections into other parent categories. - Get rid of empty sections (or don't show them yet). Other than that I really love the idea of including links to guides. Often overlooked resource, personally I'm not only interested in tools ;)

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10yr ago

Saveneur

@tim_von_janssen I agree with the idea to organize it more. But nevertheless there's are some good resources for people new to marketing.

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10yr ago

App Marketing Stack

Maker

@tim_von_janssen Thank you sooo much for your detailed feedbacks! It's really encouraging for us to make better content. :D The current categorization of this stack sticks to Andy Carvell's mobile growth framework. That's why I can understand your confusion at first glance--we assumed that visitors have known about Andy's work, which in fact, might not be true. We have to think about how to arrange the categories better, or provide an easy-to-understand flow for first time comers. Having more descriptive titles--Yes we'd love to do that but didn't have enough time. Gotta add them soon! Again, thanks for the feedbacks. Truly valuable for us. :)

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10yr ago

@_patrickyip True nature of a MVP ;) Keep it up and you'll help a lot of people though!

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10yr ago

App Marketing Stack

Maker

@tim_von_janssen thank you! :)

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10yr ago

App Marketing Stack

Maker

Also credits to @bentossell and @nicolasegosum for the inspiration. We've learned so much in MarketingStack.io and ContentMarketingStack.co (as marketers ourselves), and decided to create one for app marketing / mobile growth. Hope you guys also enjoy this!

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10yr ago

Software Product Management Stack

@leslie1426 @bentossell Very interesting guys! Good job. One note: I would suggest you to remove empty sections.

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10yr ago

App Marketing Stack

Maker

@nicolasegosum @bentossell Thank you for the feedbacks! The reason we kept the empty sections for now is even if we don’t find any related tool yet, we hope someone would click the link if they have any suggestions (such as this page) And then we will update it accordingly ; )

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10yr ago

@leslie1426 @nicolasegosum @bentossell I agree and I'd suggest make the "tip us" a huge button instead of that small in-text link CTA as also a side-wide button - make it more marketing-ish :D

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10yr ago

App Marketing Stack

Maker

@andmitsch great suggestion! we'll add this later on. :)

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10yr ago

Cow Saga

Thanks a ton for this @leslie1426 Would be awesome if there was a way to have visitors submit some suggestions!? I've been through a ton of resources lately with my current project, which is a mobile app, that would be great fits for this.

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10yr ago

App Marketing Stack

Maker

@natelegler @leslie1426 sounds a great idea! currently we have pasted the link for some empty sections, but it's good to have one for general one. For now, feel free to ping me on twitter @_PatrickYip :) thanks!

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10yr ago

App Marketing Stack

Maker

App Marketing Stack is a curated directory of resources and tools to help you grow your app. The stack is built based on the framework of Mobile Growth Stack by Andy Carvell from Soundcloud. It includes 100+ resources and 60+ tools in 52 categories, like for example: App Store Optimization, Deep Linking, and Growth Modelling. In each category, there is a max of 15 hand picked resources and tools. I wish it would be useful for app marketers who are looking for resources in building their own mobile playbook. This work is a tribute to @andy_carvell for his framework, and @bramk for starting the stack series. This is a MVP, any feedback is much appreciated. :)

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10yr ago

@_patrickyip great idea a much bigger problem for consumer based apps on how to market it.

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10yr ago

App Marketing Stack

Maker

@aaspire thanks for your feedback. would you mind sharing a bit more about it?

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10yr ago

Gonna give this a through looksie! About ready to launch my first app this month and I have no idea what i'm doing lol!

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10yr ago

App Marketing Stack

Maker

@thomhee glad to know! Wish that you have a great success of your app, and can benefit from our stack. Just ask me if you need any help. :)

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10yr ago

@_patrickyip Thank you, want to market my app? Lol

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10yr ago

thoughtful

Going to be trying this out @_patrickyip for our recently launched app, would let you know improvements :)

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10yr ago

App Marketing Stack

Maker

@nabeel_hanif sure thing :)

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10yr ago

Dusk

What's funny is the most important thing for an app is not even listed in the website, and it's optimization, optimizing your app is the biggest thing you can do to drive installs, ranking, etc. 63% of people find your app through app store searches, so you better rank well for keywords if you want any long term success in the App Store. (getting featured is generally just a spike in downloads from my experience, no long term effects.)

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10yr ago

App Marketing Stack

Maker

@koridhandy thanks for your feedback. re: app store visibility, we put this to the ASO section: http://appmarketingstack.com/app... . anything you think we can improve?

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10yr ago

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