From the website:
"After becoming parents, we began to realize how saturated children's media was with entitlement, expectation, and materialism. We knew we wanted better for our son Noble, so we created Zen Pig. In his introductory book, Zen Pig teaches children the secret to resilient happiness - gratitude, compassion, and mindfulness - in easy to understand language brought to life with beautiful, minimalist art."
Clean Water for 10 People.
It’s heartbreaking that in 2015, approximately 1 Billion people still suffer without access to clean water. We feel that is unacceptable. That’s why we've partnered with the non-profit Know Think Act, and for every copy of Zen Pig sold, enough proceeds are given to provide 10 people with clean water for 1 year!
We own the book. Our kid loves it. We love that we get to teach them and read something that isn't so self-absorbed. The illustrations are absolutely gorgeous. And we helped provide 10 people with clean water for a year for less than 8 bucks.
Daily Drudge