The big banks in Sweden launched the same thing, called Swish, a few years ago. Today >50% of Swedes use Swish (official stats). 🚀
As long as they offer free instant deposits and don't f*** up the UX, Zelle should be a massive success.
@mrolovsson It's supposed to be free. That alone is compelling.
"Unlike Venmo, PayPal, and other money-transfer services, however, Zelle allows users to gain access to their funds immediately at no extra cost. (Square Cash, Square’s answer to Venmo, charges a fee for instant deposits, while Venmo doesn’t offer such a service, requiring users to wait 1-2 business days before mobile deposits turn up in their real-world accounts.)"
Source: http://www.vanityfair.com/news/2...
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