Launched this week
Zella records your screen or camera and edits the video for you, on your own Mac or iPhone. Nothing uploads, no account, no subscription. Free at 1080p with no watermark. One tap runs Auto-Polish: captions, silence cuts, filler words removed, zoom-ins and a cleaned-up voice. Make it Viral adds pacing, transitions, sound effects and a music bed. Pro is one payment of $89 that unlocks Mac and iPhone together, for life, instead of a monthly bill.
Zella Reviews
The community submitted 1 review to tell us what they like about Zella, what Zella can do better, and more.
4.0
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Loom
Zella
Gal, thank you. And the Make it Viral point is fair. It is a black box right now, and it shouldn't be.
Here's exactly what it does, since you asked. It runs the identical Auto-Polish pass, then adds two layers and nothing else:
1. A colour grade. Same engine as the Make Colors Pop button. It skips itself entirely if you've already graded any clip yourself, so it will never overwrite your own look.
2. Sound effects under the strongest cuts. Not under every cut. There are rules capping how dense and how closely spaced they can be, because the fastest way to make a video feel cheap is wall-to-wall whooshes.
Both run last, after the captions, framing and music are already placed. That's the entire difference: nine steps become eleven.
Two things that might make it feel less risky in the meantime.
The progress card names each step out loud as it runs, so you can watch what it's doing rather than guess. And the whole pass is a single undo. One tap and your original take is back exactly as it was.
But you're right that reading this here isn't the same as seeing it before you commit. A list on the button, with those two extra layers called out, is the version that should exist. I'll build it.
On Loom: that's exactly the trade I made. The sharing and analytics layer is what I gave up to keep the footage on your machine.