At Pinterest, Yozio gives us crucial insight into our Apple App Store downloads. We use Yozio to measure the effectiveness of various experiments aimed at driving more app downloads.
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@jwegan_com +1. We've used Yozio at Airbnb for a long time for conversion tracking and personalizing app opens.
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Yozio is indispensable for new app installs and referrals because you can track parameters inside the app after the user installs the app. This is something App Store should help with but doesn't.
