Yoloco is an influencer search and analysis platform for advertising campaigns. The analytics platform allows you to select influencers with the best audience, without bots or mass followers. The user can set personalised search parameters, namely: - country and city; - interests; - presence of certain objects in photos; - key phrases in the text; - physical appearance; - gender and age; - other parameters. In total, more than 25 metrics are available for matching. After searching for suitable profiles, Yoloco analyses the following parameters: - audience quality; - subscriber engagement; - advertising placement patterns; - dynamics of subscribers' number; - geography of the audience, etc. The results of the analysis are provided to the user in the form of a visual report. It can be used to evaluate the effectiveness of advertising and make a choice in favour of a particular blogger. There are three pricing plans with different functionality. The basic option includes only the generation of reports. The more summaries the user pays for, the lower the cost of each of them. The other two monthly plans include 10 and 100 reports, respectively, and also have some additional features. For large brands and agencies, it is possible to develop a personalised subscription plan.