Yesler Technical Hoodie

The last hoodie you'll ever need

1 follower

The last hoodie you'll ever need

1 follower

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Launch tags:Fashion•Tech

Launch Team

Are the makers in Seattle? I think I spot the beautiful Seattle Public library in the press shots. This makes a lot of sense for many PNW consumers. We spend money for good outerwear.

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11yr ago

Yesler Technical Hoodie

Maker

@bradenhamm We are! And the library is one of my favorite spots to take guests in town ;)

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11yr ago

@kishiao @bradenhamm I figured it our for myself after looking at the site. Between you, Glowforge, the Moment lens and others, there's been some awesome physical products coming out of Seattle lately.

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11yr ago

While this definitely looks neat, and I love the tailored fit of the jacket on the female model, $199 retail for a jacket is absurd. Even postured as "the last hoodie you'll ever need."

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11yr ago

@stttories Not really. They're basically trying to disrupt soft shell wear, which is generally north of $200. If you really want sticker shock, wander through an REI. The key for me is data or a factoid that says, "This Hoodie keeps you warm from 20+ degrees but needs a layer if below 20" or some such. The vague marketing speak doesn't solve my problem.

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11yr ago

Yesler Technical Hoodie

Maker

@stttories Thank you for the nice words on the fit for the women's version of the hoodie. We know $199 isn't cheap but felt really strongly about building our hoodies out of premium materials and making them stateside - that's largely what's going on behind the scenes and the reason for this price-point. (As a quick aside, if you consider similar hoodies made by other premium outdoor brands [that also use similar but are made overseas] are often priced over $300, we get even more excited about what we are offering!)

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11yr ago

@kishiao From the comments from men on this thread, it seems there is an absolute desire for your product - congrats on your KS success, and I think it's fantastic that you make your product stateside (much praise on that aspect!) I think I am quite outside of who this hoodie is meant for and thus I can't wrap my head around the price. But a 25% discount to early backers is v nice :)

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11yr ago

Yesler Technical Hoodie

Maker

@shloky Thanks! I hear you, and like you, I'd much prefer to give a concrete metric. It's a bit tricky to formally certify a temperature rating for hoodies--and outerwear in general--because there are so many variables to consider as well as the type of activity being engaged in. That said, we consider this to be a 2-3 season hoodie (depending on where you live), and it was designed in mind to be the only additional layer needed if you were strolling around on a chilly autumn/spring morning (or alternatively if you were doing something more aerobic during winter). Hope that helps!

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11yr ago

Algopro

@kishiao Great timing, I've been needing a new hoodie for awhile and just pledged for one. What has the process been like to produce this, from idea to execution?

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11yr ago

Yesler Technical Hoodie

Maker

@ecwilson Thanks Eric, really appreciate the support. In many ways, it's a lot like developing software. We started with functional requirements ("it needs to look tailored/fitted", "lightweight", etc.), and our technical designer translates those ideas into a wearable-prototype. From then, it's a lot of testing. This is where, IMO, designing a physical product is different than software (e.g., trying to answer a question like "what happens if we add an inch here around the waist" is much more costly and and time consuming than pushing a block of HTML around). We probably went through 10+ prototypes and 4+ different materials before landing on the Men's version of the hoodie. Hope that helps paint a picture! ;)

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11yr ago

I'm so excited for this - just backed. I always wear my shell for wind protection when cycling to @grmeyer's point and it's uncomfortable and ugly. But my other hoodies end up being hot and not as weather-proof. @kishiao since a couple of people have made the cycling comment, maybe an option for a bright / reflective color would be awesome for the next round!

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11yr ago

Yesler Technical Hoodie

Maker

@kwchang Thank you for backing us! That's great feedback on the hoodie-- we'll put that on the list of things to consider on our next iteration. ;)

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11yr ago

Awesome! I love hoodies so much! I know it's much to ask but I'd love to review this hoodie on my youtube channel haha. Weird I know a hoodie on a tech channel ( thebesttech.co ) . But if you guys are cool with it I'm all sleeves haha.

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11yr ago

Yesler Technical Hoodie

Maker

@nathangrant97 Thanks for that! Not too much to ask at all, but we're down to a few samples at this point, but we'd love to take you up on your offer after we get our full production run going! Let's stay in touch for sure.

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11yr ago

@kishiao Sure no problem! Just shoot me an email at nathandevelops@gmail.com when you guys are ready! The jacket is really awesome and I think it will definitely be a great product to be featured on the channel/website! All the best - Nate

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11yr ago

Hunter

@stttories compare with other soft-shell or waterproof wear at REI or similar and you'll find there is a real gap between "waterproof jacket I wear biking" and "giant waterproof shell I could otherwise use as a tarp" - I think Yesler's jacket does a really nice job of balancing form and function to produce a nice looking jacket that also performs.

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11yr ago

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